AMP landing pages

We build web pages on AMP technology, for PPC campaigns, with instant loading.

AMP started out as an independent project, but soon became supported by Google. AMP comes with a fast loading speed approach and makes this possible by replacing some standard HTML tags with specific ones, along with a very restrictive set of rules.

Beyond the technical specifications, it is known that many visitors do not have the patience to wait for a slow page to load. And this can make the difference between a conversion and a lost customer. The situation is even more unpleasant when it comes to PPC campaigns, where every click counts.

FiddWeb proposal: Use AMP landing pages for your campaigns and you won't ever lose a conversion again, for speed reasons!

AMP + responsiveness?

AMP technology has been specially designed to be able to load pages faster on mobile devices. One of the big challenges is the restriction on the amount of CSS that can be used on one page to validate as AMP.

Bootstrap goes far beyond these limits, but also provides valuable resources for developers, plus probably the best grid currently available on the open source area.

FiddWeb uses a modified version of Bootstrap, adapted by our team to continue to offer the main advantages, while respecting the conditions and rules imposed by AMP. We manage to deliver AMP pages with very good results, which load impeccably on devices of all sizes, without the need to serve duplicate pages depending on the device.

Why opt for AMP pages

Pages that load faster can lead to more conversions. Visitors no longer lose patience and are no longer tempted to close the page and move on;
Improved user experience. The AMP pages made by FiddWeb are very fluid and behave flawlessly on any device;

Improved perception of the brand and its own products / services. Visitors will appreciate the effort made to load the pages quickly and will be more inclined to tell others about it;
Pages that load quickly, have low bounce rates and convert, get a better overall score in campaigns.

When you should use AMP and when you shouldn't?

Although it might seem that it only offers advantages, from our experience so far, we cannot recommend AMP to everyone. Although full sites can be created on AMP technology (and we did), with admin panel, our tests showed that there is a big difference between the way human users perceive the loading speed and the measurement tools like Page Speed Insights or GtMetrix.

So, when you should use AMP?

When you do not depend on organic results and the perception of the human user is more important than search engines.
On PPC campaigns, where every click counts and you want to capture the visitor's attention as quickly as possible, without losing it.
AMP can be a good option for web applications, where you want a premium user experience (similar to MacOS / IOS).

When we don't recommend AMP?

When your entire strategy is based on SEO, indexing and organic searches. The way internet speed tests perceive AMP pages can lower your score.
If you want animations and various effects that are visually pleasing - AMP pages cannot contain Javascript and the amount of CSS that can be used is limited.
AMP technology is not suitable for pages with complex functionality, but more for those in which information is presented.